About Our Mission.

To build a legacy of high-impact businesses and communities that empower people, unlock potential, and create lasting value across generations.

In 2014, our Founder invested in a single piece of land. That measured decision became the foundation for long-term value and responsible growth. We have since taken that investment and scaled it across multiple businesses and states.

Our Values

Create Value

Building People,
Building Destinies

The Mission Companies is a privately held investment and operating firm focused on long-term ownership of businesses and assets. We align patient capital, operators, and institutional infrastructure to support durable performance across market cycles. Our orientation emphasizes governance, discipline, and permanence over transactional outcomes.

Our Team

Partner and Chief Executive Officer of This Mission Companies. Aaron is a third generation entrepreneur who leads strategic growth, partnerships, and business development across the firm’s portfolio of companies.

Aaron Pool

CEO

Partner and Chief Operating Officer of This Mission Companies. Zach leads operational strategy, financial infrastructure, and internal systems development across the firm’s portfolio, helping businesses scale through disciplined execution and operational clarity.

Zachary Johnson

COO

Founder and Senior Advisor to This Mission Companies. Allen provides strategic counsel and brings decades of entrepreneurial and leadership experience to support the firm’s long term vision and growth.

Allen Lash

Founder

Executive Assistant at This Mission Companies. Katherine supports executive leadership and oversees key administrative and operational coordination across the firm and its portfolio.

Katherine Ritchey

EA

Michael Martinez serves as Chief Financial Officer and SVP of the Accounting and Tax Division at This Mission Companies. He leads the firm’s financial systems and infrastructure, driving cost control and strategic planning across the portfolio. Michael is responsible for building and scaling the accounting platform while overseeing portfolio financials, ensuring the business operates with discipline, clarity, and readiness for long term growth.

Michael Martinez

CFO

Our Standard

We don’t chase momentum. We build with intention. Our focus is on disciplined execution, long term value, and businesses that stand the test of time. That standard guides every decision we make.

Intentional Strategy

We prioritize thoughtful planning and deliberate action instead of chasing hype, trends, or short-term momentum.

Disciplined Execution

We focus on consistent, methodical work that builds real value over time rather than quick wins.

Enduring Businesses

Every decision is guided by the goal of building resilient businesses designed to last and perform long term.